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You Want A Seat At The Table? Then You Got To Earn It

Filed in project(s): Strategy

As a corporate PR advisor, I regularly emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, especially when it comes to leveraging strategic PR programmes or aligning operations with public opinion.

But on this particular day, I won’t.

Today I will emphasize the harsh truth that it is not the responsibility of the top management to seat the head of communication at their table. The responsibility lies fully with the function itself to earn that position – and that makes all the difference.

boardroom

Jerry Silfwer
Jerry Silfwer is the creator of Doktor Spinn, Mad Science Digital, PR of Sweden and Digital PR School (launching in 2015). Join his VIP email list The Loop here.
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer
Jerry Silfwer

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