I’ve written it before and I’m still so impressed. My favorite corporate blog right now is Fantastic Frank. A Stockholm broker agency who realize that stylish content communicates better than ugly content. Who realize that you can have a bit of fun with your corporate stuff. Who realize that their buyers are in markets not only for homes, but for lifestyles. Like this posting where they style one of their objects in a movie theme. And this is maybe what I love the most and what is so rare in Swedish marketing—you can actually be cool. So many brands go for the ‘clown’ thing which makes me wonder what they think of me as a consumer? Fantastic Frank, you’re making me offers I can’t refuse. 
Related articles
- More time in the sun.. (fantasticfrank.wordpress.com)
- Blogging As The Battle of Thermopylae (diyblogger.net)
- Forrester Report on Blogging & Trust (tkell.blogspot.com)
