Bacteria Billboard For The Movie ‘Contagion’
Not very tasty, but very inventive. I’m usually not a fan of PR stunts aiming at creating buzz for the actual marketing efforts rather than the products and services themselves, but in this case I think it’s very relevant in a world where new movies must make a huge splash very quickly!
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- Truly Infectious ‘Contagion’ Billboard Is Made of Bacteria (adweek.com)
- Billboard Made of Bacteria Promotes Movie “Contagion’ (adrants.com)
- Billboard Grows Bacteria & Mold Cultures To Promote Contagion Movie (laughingsquid.com)
- VIRAL Marketing: Warner Bros. Grows Own Bacteria Billboards To Promote ‘Contagion’ (geekologie.com)
- Literal Viral Billboard For ‘Contagion’ (slashfilm.com)
- Bacterial Marketing of the Day (geeks.thedailywh.at)
- Warner Bros – “Contagion” posters with live fungi – Bacteria Billboards! (adland.tv)
- ‘Contagion’ Gets Creepy/Awesome Bacteria Billboard (VIDEO) (moviefone.com)
