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Doktor Spinn

Spinn’s Webinotes—December 11, 2011

Filed under: Stories

How Twitter’s Trending Algorithm Picks Its Topics
“Getting a spot on the trending list has become so important that television programs hire consultants to help them get there.”

Twitter Joins Facebook, Google, Launches ‘Brand Pages’ for Marketers
I think all brand pages have the same problem; corporations wants in and the social networks sure can use their business, but the brand pages are boring, inflexible and pretty far from innovative. Open up and give the companies more freedom!

20 signs you work in corporate communications
Sometimes you’re lucky to be on the agency side of things.

Jonas Larsson: You Guys Should Lunch – Interactive (image) – Creativity Online
This is awesome, you rock Jonas!

Next Crackdown on Bloggers: Sweepstakes & Contests
This post is very useful if you’re dealing with a lot of online sweepstakes, contests and giveaways. Like I do.

10,862 Comments Later, I Realize Blog Comments are NOT a Business Model
For me, comments has never been the main idea. It’s a pretty easy conclusion for me to come to, since I’ve never gotten that many comments anyway. I still think I will, but I’m pretty sure that I have to gain an international audience first. Swedes are pretty good at English, but they don’t like to comment in English.

However, I’ve had a lot of good business coming out of the blog. At any given moment, I can’t work with more than, say, ten clients. And if half of those appreciate my blog, well then it’s time well spent from a business perspective.

Still, I must say that the primary purpose for me is the freedom of expression and even though that is a tough ROI sell, it really is worth it.

The Secret Sauce to Making Your Facebook Page Mmmm Mmmm Good
Some good ideas for your next content calendar.

OK. 30,000 followers. Now what?
“My virtual assistant and I continue to prune the spammers. If I didn’t do that I would probably have 100,000 followers by now.  I love the fact that, to the best of my knowledge, all my Twitter followers are real people. So the number is big, but the tribe is real, and amazing!”

Whoha, that’s pretty impressive.

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