Comments on: Great Content Is No Silver Bullet

By: Jerry Silfwer

Jerry Silfwer — Sun, 21 Apr 2013 19:08:27 +0000

@Rudolf I like to use the Pareto Principle to describe this. You spend 20% on content creation and 80% on content promotion.

By: Rudolf

Rudolf — Sat, 11 Feb 2012 11:16:00 +0000

Content is like any other product, u need to sell it. “Dänga väska” as some say in sweden Journalist usally suck at that. Pr consultants usally not.

By: Parre Bonk

Parre Bonk — Fri, 10 Feb 2012 09:31:00 +0000

Great, I actually agree on almost anything you say but the part of “general consensus”. I have also stumbled upon those “content is king”-evangelists/bloggers/tweeters that banalizes the whole matter, but there is actually a quite big content marketing industry/movement that are really serious about, not only creating great content, but also understand its role as a cog in the whole markcom/development/intcom ecosystem. My point is that there is no silverbullets at all (except the awesome Swedish band http://www.silverbullit.se/ ), everything is a part of a system and for most “content marketets” thats obvious. You’ve probably just bumped into a bunch of journalists that are protecting their own guild and dont give a shit about communication/marketing.

By: Doktor Spinn

Doktor Spinn — Fri, 10 Feb 2012 09:01:00 +0000

That’s my point, the general consensus seems to be that all you have to do is to publish great content and word-of-mouth will take care of itself. And I don’t believe that. Neither do you and that’s a good thing, right?

I’m not to crazy about the effectiveness of ads either, but that’s another story.

By: Pärre Bonk

Pärre Bonk — Fri, 10 Feb 2012 07:52:00 +0000

But, hey, that was quite a rough generalization and simlification of the whole content marketing idea. Content is content and nothing else. Of course you can’ trust it to do any job at all at.
But now we are talking about Content MARKETING and logistics and social psychology is pretty much two of the most important parts of the whole concept.

It’s like saying you don’t belive in adverising after making an ad but not publishing it.

By: Doktor Spinn

Doktor Spinn — Thu, 09 Feb 2012 19:37:00 +0000

Yeah, to me it’s a mystery too.

By: Markus Welin

Markus Welin — Thu, 09 Feb 2012 19:16:00 +0000

I agree 100 percent! Great
content is absolutely no guarantee for success. I don’t really know why so many
people keep claiming that.