ShareFile, UrbanEars & Jerry Maguire
I posted a happy tweet the other day about how much I enjoy using the service ShareFile. They listened and said thanks, which is very nice—it’s like calling a company on the phone and they actually pick it up and make the best of the fact that I’m getting in touch with them and not the other way around.
But so today, a package with these nice and branded UrbanEars arrived at Whispr Group’s STHLM office. Nice touch, right? (And smart sending them to where I work so I get the internal bragging rights!)
Good for me, especially since I think that UrbanEars also is a very cool company. But beyond me and my ego, I think there’s something much bigger to realize from this experience.
A couple of months ago I wrote about my “Jerry Maguire moment” (you can read the post here). But in essence, this is what I wrote:
What if a great company could do something really special for just five influential individuals each day in ten years time? Instead of always going for that big marketing impact every single time, they could find those who really matters and listen, engage and simply do something spectacular for them, something these five people will never forget for the rest of their lives.
Five a day for ten years. If we do the math, that’s 5 x 365 x 10 = 18,250 influential individuals who would actively tell all their friends about the company and how great it is. Maybe they will use their platforms to tell their story to 1,000 other people each as time goes by (remember, they are influentials). That’s 18,250 x 1,000 = 18,250,000 individuals who would know that your company is awesome.
Add to that really good products or services.
I truly think this is more than enough for even the largest of brands, having 20,000 die-hard ambassadors actively telling their personal stories of their spectacular experiences and 18,000,000 individuals swearing on the fact that your company is just so much more than just great products or services. I feel a bit like Jerry Maguire flipping out here, but wouldn’t that be a cool new paradigm for marketing and PR?
A pair of nice headphones are pretty expensive as a marketing gift, but maybe it’s worth it to do something nice for a person every now and then? I now that I’ve at least told at least 10 people about this already—and now you guys, of course. And even if it doesn’t prove to have ROI, maybe just being a cool company doing cool things for their fans just should be considered a core focus for any brand?