Comments on: Psychology: How To Scale Social Media Marketing

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By: Doktor Spinn

Doktor Spinn — Tue, 22 May 2012 18:42:21 +0000

Testing.

By: bettyromerito (@bettyromerito)

bettyromerito (@bettyromerito) — Wed, 25 Apr 2012 08:15:35 +0000

Psychology: How To Scale Social Media Marketing http://t.co/Fz84NjsP via @DoktorSpinn

By: Kl

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By: Denise Iordache

Denise Iordache — Mon, 23 Apr 2012 14:38:00 +0000

Hey Jerry! Thanks for the reply. Great input. I was actually thinking of something very similar, but was not sure if this would be the way to go, due to the lack of resources. I believe differentiation is very important, but I can’t seem to see it put to work in an online community setting, like Facebook for example.
I think it is more important to focus on one core message/engagement technique that can relate to everyone in the community and to outsiders of course, rather than creating different levels of engagement. I mean, at the end of the day all members will have access to the same message and they don’t like to be differentiated.Of course, you can argue that some specific involvement/co-creation could be achieved through 1 on 1 communication, but that’s hard to achieve in my opinion, not to mention all the resources that will be consumed doing so. Maybe there is a why of having the best out of the two worlds?!

By: Doktor Spinn

Doktor Spinn — Mon, 23 Apr 2012 12:38:00 +0000

Hey Denise! I’ve been thinking about that a lot. On the hand, nothing really beats one-to-one specific communication, but on the other hand resources aren’t exactly infinite. So where and how to find the balance?

Maybe this could be a model?

The value proposition to each Interest Group should be consistent, i.e. the messaging regarding what the brand is all a about from a consumer perspective. But what you can ask from the consumer/community in terms of engagement should be diversified.

For instance, the closest circle you can ask to co-create. The next circle you can incentivize to share and discuss what’s been co-created. And the outer circle you simply give them an online experience.

There’s a cool old-school model (try searching for “1-9-90 Rule”) which could be used as a differentiator.

By: Denise Iordache

Denise Iordache — Mon, 23 Apr 2012 12:11:00 +0000

Thank you for the post and great description of today’s Dunbar’s number. It’s a great reading. I have a question though, regarding the ‘sharing is carrying’ piece you mention in your article. How much should we share with the different layers? Should you say the message should be consistent throughout all 3 of them (inner, semi-private and superficial)? Or perhaps some differentiation should be in order? Cheers!

By: Bo Woloshyn (@BoKnowsMarkting)

Bo Woloshyn (@BoKnowsMarkting) — Sun, 22 Apr 2012 16:58:37 +0000

How To Scale Social Media Marketing —> http://t.co/lMlbDmQD #socialmediamarketing

By: Albert Mensink (@AlbertMensink)

Albert Mensink (@AlbertMensink) — Sat, 21 Apr 2012 06:00:32 +0000

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