I was nudged on Twitter the other day by Flupal.
I had never heard of them before. Turns out that one of the founders is Linda Harleman, a former colleague of mine from my time in New York.
So that was pretty awesome to see a good friend get into the startup game. And with an Indigogo crowdsourcing campaign, no less.
But what is Flupal?
And what will it take for them to attract backers?
Flupal — Making The World Better
When you come down with the flu or a cold, you really don’t want to go outside to stock up on your favourite remedies. Flupal will instead send you a nicely designed package and have it delivered to your doorstep within 24 hours.
This is what you’ll get:
I can see this working, especially in the US where the delivery system is well-developed.
The brand name is awesome and using social media intelligence to nudge people who publicly tells the world that they are coming down with something is cool.
But there’s also a bigger picture:
Antibiotics Resistancy Is A REAL Problem
I really hope Flupal gets their funding. They’re at a modest 2% right now with 18 days left.
Because I’m personally very concerned about residue of antibiotics in our public drinking water. I’m not crazy about the idea of becoming resistant to antibiotics because other people are … well, idiots.
(On that note, don’t get me started on people who don’t get vaccinated because they don’t believe in … well, science.)
Because that’s the case, lots and lots of people go for antibiotics even though they don’t have to. Antibiotics are amazing, but it’s not a universal cure.
The brand tonality is pretty hipster, but I love that Flupal also shares a vision of making the world a little better. For a small brand like this, I think they should conquer B2B first — and then expand from there.
Flupal Goes Indigogo To Make The World A Healthier Place http://t.co/bn7BmgsL97
— Jerry Silfwer (@DoktorSpinn) May 18, 2014
Getting The Backers Onboard With Flupal
Health is a tough category, but this is a digital marketing blog after all and I have to give it a go:
The basic way to attract backers is to get publicity on big sites where lots of early adopters hang out, but Flpal probably isn’t techy enough for Techcrunch, Ars Technica, The Next Web or ZDNet, and probably not entertaining enough for Mashable, The Verge, Fast Company or Wired.
These sites might not drive as many backers as one might think, but they generate lots of social media mentions which in turn are seen by lots of people. And when this buzz hits the right circles, backing can take off.
To induce the Bandwagon Effect, I would probably get cool companies in New York to pre-order, adding several testimonials explaining why they’re stocking up on packs like these for their employees.
The possibility to namedrop cool companies would most likely strengthen the pitch towards big name sites.
Also, most companies have powerful email lists and they might just use them, since backing Flupal would be a way for them to show:
- that they care about their employees and their health,
- that they’re innovative and conscious about important issues and
- that they’re supporting cool local business ventures.
To really power up the pitch, I think one could do two infographics; one on how much money companies are loosing to the flu and one on how contaminated our drinking water is*.
* Most clean water initiatives are really strong when it comes to marketing and their publicity could therefore be “piggybacked”.
Support And Back Flupal
Now, of course there’s going to be a call-to-action here. In fact, there’s going to be three.
Here we go:
1. Make sure to back Flupal over at Indiegogo; it’s a great idea, a great name and a great team.
2. If backing isn’t the right move for you, support the team with a social share:
3. Please tell the me in the comments what you have cravings for when you’re sick!