If you’re passionate about social media, then you’re in the right place.
If you find it challenging to get the results you’re looking for, then you’re in the right place, too.
Because here’s the situation:
As powerful as social media marketing can be — you won’t get anywhere without a strategy.
Not only do you have to understand human engagement and social networking, you also need a profound understanding of how the web actually works.
I’ll make sure to post insights and opinions that you won’t find anywhere else on the web. As an experienced digital strategist and renowned public relations professional, I’ll give you the social media toolbox you need to succeed.
Getting your message spread requires a solid strategy.
Getting there is what this blog is about.
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“Jerry is one of – if not the leading thinker, in Sweden for conversation-based commuication and social media strategies.” — Anders Sjöman, VP Communications at Voddler
“Jerry’s profound insights in how people interact on the social web makes even the most complex solution seem simple and obvious. In short, he’s a leading PR thinker with an unusual down-to-earth appreciation for the doing parts.” — Micco Grönholm, The Brand-Man
“He’s genuinely passionated about revitalising and modernising the public relations industry — and he’s becoming a true industry leader.” — Fredrik Pallin, Leading Swedish PR Advisor
“Perhaps surprisingly for an evangelist personality, Jerry is also a good listener — much appreciated by clients and colleagues.” — Bertil Myhr, Tech PR Specialist at Springtime
“In my opinion, Doktor Spinn is Sweden’s no. 1 PR blog.” — Markus Welin, mwcom.se
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Jerry Silfwer (b. 1979) is the Founder of Mad Science Digital, strategies and processes for digital marketing and social media spread. The baseline methodology is based on international experiences of practical implementation, scientific findings and behavioural research.
He’s also Partner and member of the Advisory Board at Whispr Group, a data-driven social media agency with offices in New York and Stockholm. The agency was founded in New York and Jerry was brought in early as the single co-owner in 2010. After a year stationed at Whispr New York, Jerry relocated from Manhattan back to Stockholm in late 2011 to set up Whispr Stockholm.
Prior to Whispr, Jerry was the Head of Social Media and Key Account Manager at Springtime PR, the largest owner-led agency in the Nordics. At this time, the agency gained acclaim as one of the most prominent Nordic PR agencies in social media, combining it with expertise in Public Affairs, Internal Communications, Corporate Communications and Investor Relations. During a period of this time, he was also outsourced part-time as Nordic PR Manager for Adobe.
Jerry has Bachelor Degrees in Public Relations and Linguistics from Mid Sweden University and were awarded scholarships by PRECIS (Public Relations Agencies in Sweden) and DIK (Union for Communication Professionals in Sweden).
Jerry was also Communications Advisor for the Swedish Pirate Party throughout the EU election campaign in 2009, which resulted in 7% of the votes and two parliament seats for the partyIn 2008, Jerry founded the no. 1 PR community in the Nordics, PR of Sweden and his blog Doktor Spinn, a blog on digital PR ranked by Invesp amongst the Top 45 PR Blogs in the world.
Jerry has spoken at the World Public Relations Forum, given several lectures at Berghs School of Communication and Hyper Island, been dinner speaker at Sweden Social Web Camp and been featured in national trade media on several occasions. He is also a Social Media Today featured writer.
Jerry was nominated by Cision both in 2011 and 2012 for Most Influential Digital PR Professional.
Popular Doktor Spinn keynote topics include:
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