by Jerry Silfwer on April 23, 2012 ·
I’ve never before been so much involved in projects revolving around lead generation, e-commerce and merchandising. As search and serendipitous discovery becomes increasingly social and important, digital marketing becomes essential not only for building and protecting brand value, but also for generating bottom-line-business. It’s a world where the best marketing you can get is when [...]
by Jerry Silfwer on April 10, 2012 ·
I posted a happy tweet the other day about how much I enjoy using the service ShareFile. They listened and said thanks, which is very nice—it’s like calling a company on the phone and they actually pick it up and make the best of the fact that I’m getting in touch with them and not [...]
by Jerry Silfwer on August 3, 2011 ·
I’m a firm believer in the importance of wording. A lot of problems we faced early on in social media was that we didn’t have a communal language to describe this brave new world. This is true for digital PR as well. So, let’s talk blogger outreach. To keep it simple, I divide blogger relations [...]
by Jerry Silfwer on June 7, 2011 ·
I read a lot of blog posts that explains exactly what you should do to become a blogger superstar. You should install the right plugins. You should write headlines that gets clicks. You should write “awesome content”. Get the hang of advanced SEO. Write guest blog posts, write ebooks and comment on other blogs like [...]
by Jerry Silfwer on May 23, 2011 ·
The Sales Lion, a blog I’ve just recently started to follow, is blogging about Blog World New York and posted about a couple of bloggers he would like to kidnap and finished up his post with a question: “If you could kidnap (or kindly borrow ) any blogger, who would it be and why?” So, [...]
by Jerry Silfwer on May 9, 2011 ·
Got this pitch the other day: Hi Jerry, [Company Name] is partnering with [Company Name] to promote their [Survey Name]. The survey will benefit the entire Enterprise 2.0/collaboration industry by helping us better understand how emerging social and collaborative technologies are being used within organizations. It only takes about 5-10 minutes to complete and all [...]
by Jerry Silfwer on March 31, 2011 ·
An interesting blog discussion have arised back home in Sweden. A rising young blog star within the food blogging community posed a couple of very interesting questions and the reactions clearly showed a disparity between two different opinions. Here’s some of the postings (in Swedish): Att ta godis från främlingar (Same Same But Different) Vad [...]
by Jerry Silfwer on March 5, 2011 ·
Ever thought about starting a blog? From a corporate perspective, I guess it works well with working in the knowledge industry. Blogging obviously takes some time out of your days, but since you need to keep up anyway, the blog can serve as vessel and a log for your thoughts, helping you to sort your [...]
by Jerry Silfwer on February 16, 2011 ·
There’s a secret to pitching the press that seldom gets talked about. Most public PR advice focus in on newsworthiness, uniqueness, and differentiation. These factors works to some extent for sure, but they are seldom enough. Not for proper spin. This is because there isn’t editorial space for everything that qualifies as news to each [...]
by Jerry Silfwer on January 27, 2011 ·
photo © 2008 Mike Licht | more info (via: Wylio) I work with blogger outreach professionally and I blog myself privately. This is actually a very interesting combination. I used to get maybe 2-3 pitches per week. This is not very much some might argue, especially since I on numerous occasions have stated that I like [...]
by Jerry Silfwer on January 3, 2011 ·
I´ve just started our blog at work and I’m finding it quite hard and would love to get some advice from you! My job is to write and to motivate my collegues to write, which can be tedious as most of them have never even read a blog before. Do you have any tips for [...]
by Jerry Silfwer on November 26, 2010 ·
Dear Jerry, I hope you are well! We are working hard to create our agenda for [...]. Following on from our discussions at the two latest conferences about Social Media, we have the following proposition: It does appear that experts and many commentators are beginning to gather around the notion that perhaps social media marketing [...]
by Jerry Silfwer on August 9, 2010 ·
by Jerry Silfwer on February 26, 2010 ·
by Jerry Silfwer on February 20, 2010 ·
Creating Online Ambassadors on Prezi (Very <old> preso, I know, but I just found the Prezi embed-function and had to try it out!)
by Jerry Silfwer on November 13, 2009 ·
Gary Vaynerchuk. Via Johan Ronnestam. Related articles Small Business News: Small Biz Social Media Tips (smallbiztrends.com) What Gary Vee Can Teach You About Feedback (360connext.com) The Passion of Gary Vaynerchuk (chrisbrogan.com) Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011 (ronnestam.com)
by Jerry Silfwer on October 24, 2009 ·
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