by Jerry Silfwer on January 29, 2012 ·
One of the most common questions about regarding corporate Facebook marketing is how often should I post the page? The puritans will probably say something along the lines with if you don’t have anything to say, don’t say anything. And if you do, then say it. Unfortunately, it doesn’t really work that way. Even if [...]
by Jerry Silfwer on June 7, 2011 ·
I read a lot of blog posts that explains exactly what you should do to become a blogger superstar. You should install the right plugins. You should write headlines that gets clicks. You should write “awesome content”. Get the hang of advanced SEO. Write guest blog posts, write ebooks and comment on other blogs like [...]
by Jerry Silfwer on February 22, 2011 ·
However nice the reporter is, it’s quite easy to feel the pressure of a million tons when your business reputation is on the line. Say you’re a in a meeting, and you see a news-media number on your mobile. If you decide to call them up later, you’ll probably just have to wait for [...]
by Jerry Silfwer on January 3, 2011 ·
I´ve just started our blog at work and I’m finding it quite hard and would love to get some advice from you! My job is to write and to motivate my collegues to write, which can be tedious as most of them have never even read a blog before. Do you have any tips for [...]
by Jerry Silfwer on October 1, 2010 ·
The role of the community manager in your organisation View more presentations from Blaise Grimes-Viort. Related articles 16 causes of conflict in an online community (blaisegv.com) Keeping your cool in the midst of community conflict (blaisegv.com) Shaping A Community Identity (feverbee.com) Be a good community manager in 20 minutes (communityspark.com) How to approach dealing [...]
by Jerry Silfwer on September 30, 2010 ·
When it comes to crafting social media releases, many organizations focus on standardized templates in order to make their content easy to share. But that’s not the secret to successful social media distribution. Having an advanced and free global distribution system comes with a trade-off: With an array of new arenas you simply have to [...]
by Jerry Silfwer on August 9, 2010 ·
by Jerry Silfwer on July 17, 2010 ·
Published January 17 2010, 15:11, republished with updates July 17 2010, 17:00 with comments to the Old Spice social media campaign. Last Friday, I met Viktor Bolin of JMW on AW10, an informal afterwork for friends in the Swedish communication industry. I told him that I really liked his focus on creating video content. Why? [...]
by Jerry Silfwer on June 20, 2010 ·
Picture by [moii] I’ve been observing the BP corporate crisis communications efforts from a distance. And needless to say – I’m not the only one. Commenting on a crisis is easy, but anyone who has dabbled professionally with a real crisis knows that there are a heck of a lot more variables to consider in [...]
by Jerry Silfwer on May 28, 2010 ·
Sometimes I hear that social media policies and guidelines are unneccessary. The sentiment is fair; they mean that social media should not be separated like that. We do not have separate guidelines for television, press, radio and other means of mass communication, except for designated spokespersons at the most, right? Wrong. Social media is participatory [...]
by Jerry Silfwer on February 20, 2010 ·
Creating Online Ambassadors on Prezi (Very <old> preso, I know, but I just found the Prezi embed-function and had to try it out!)
by Jerry Silfwer on November 13, 2009 ·
Gary Vaynerchuk. Via Johan Ronnestam. Related articles Small Business News: Small Biz Social Media Tips (smallbiztrends.com) What Gary Vee Can Teach You About Feedback (360connext.com) The Passion of Gary Vaynerchuk (chrisbrogan.com) Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011 (ronnestam.com)
by Jerry Silfwer on October 24, 2009 ·
Det här verkar vara en intressant ny rörelse. Det började med PR Camp Atlanta och går vidare med PR Camp New York. En egen Facebook-grupp har de också. Någon som är sugen på att låta PR Camp Stockholm ta över efter New York? Det skulle ju kunna fungera som en upptakt till World Public Relations [...]
by Jerry Silfwer on August 4, 2009 ·
CC BY-SA 2.5
