From the category archives:

Online Psychology

Psychology: How To Scale Social Media Marketing

by Jerry Silfwer on April 14, 2012 · 22 comments

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Most of you know Dunbar’s Number. It’s the idea that each and everyone of us has a limited social bandwidth. Wikipedia states: Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each [...]

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Clever Pinterest Virus—A First For The Booming Image Site?

by Jerry Silfwer on March 18, 2012 · 7 comments

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I’ve been very lucky as far as online viruses go. I had some problem with Hotmail once and I’ve also had some problems with malware, adware and spyware back in the PC days. But I seemed to have caught a bug messing with me on Pinterest of all sites. When you pin something on your [...]

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Declaring The Hippie Web Dead

by Jerry Silfwer on January 22, 2012 · 6 comments

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Some years ago, I described the social web as the “Hippie Web”. Some people thought that was funny, especially those who also thought that some of the evangelist reactions was a little bit too… enthusiastic. To give you an idea, here’s a list of a couple of not too uncommon mindsets we’ve gotten used to: [...]

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10 Myths About Introverts

by Jerry Silfwer on December 5, 2011 · 38 comments

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If you want to understand social media naturals, I think you need to understand introverts. If you’ve read any of all the mematic “What I Whis People Knew About Me” posts, then you might have detected that a lot of influential bloggers share the common trait of being introverts. Knowing a lot of social media [...]

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Aftermath: A Few Words On Tragedy And The Nihilistic Principle

by Jerry Silfwer on July 25, 2011 · 6 comments

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I don’t really have much to say about the tragedy in Norway, but I must say something before I can write anything else. A few hours after getting home to Stockholm, I was made aware about what was going down in Norway. A man planted a car bomb in the center of Oslo and coordinated [...]

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Twitter Updates for Early Birds?

by Jerry Silfwer on May 16, 2011 · 0 comments

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“To reach the most people, schedule your tweets for 2AM tomorrow, 7AM tomorrow and 8AM tomorrow.” Ouch, that’s early. But I guess that’s serves me right for tweeting from New York when most of my followers are situated in Sweden…

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Explore The Physical Feedback Loop For Enhancing Your Creativity

by Jerry Silfwer on January 12, 2011 · 14 comments

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I have some thoughts on creativity that I’d like to have your feedback on. Entering into the public relations industry, I have had a very strained relationship with creativity from the start. Compared to our older and more well-funded cousin advertising, public relations sure goes as the less creative of the two. Advertising is simply a [...]

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The 5 Virtues Of Change Communications For The Digital Age

by Jerry Silfwer on November 21, 2010 · 7 comments

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Translation: @DoktorSpinn Suggested blog post: How do you anchor decisions on communication changes in an old-fashioned and conservative organization? As we have entered the era of two-way digital conversations, I think this is a key concern for anyone working with communication strategically. I’ve summarized my experiences working with conservative organizations from five different perspectives, Acceptance [...]

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A Facebook Life

by Jerry Silfwer on November 11, 2010 · 1 comment

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Incentive Mapping: What Motivates A Crowd

by Jerry Silfwer on June 6, 2010 · 0 comments

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What Motivates Us In Economy 2.0?

by Jerry Silfwer on June 2, 2010 · 0 comments

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Via Core77, via Media Splatter.

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We Are Creatures Of Habit: On The Future Of Superbrands

by Jerry Silfwer on February 17, 2010 · 0 comments

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Will there be superbrands also in the future? Will we see the Coca Cola’s, the McDonald’s, the Apple’s, or the Google’s in a future where the total brand experience will be more personal and digital than ever before? It’s a reasonable question, I think. The scope of the horizontal conversations and the speed of group [...]

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How To Think Like A Social Media Natural

by Jerry Silfwer on November 13, 2009 · 2 comments

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Gary Vaynerchuk. Via Johan Ronnestam. Related articles Small Business News: Small Biz Social Media Tips (smallbiztrends.com) What Gary Vee Can Teach You About Feedback (360connext.com) The Passion of Gary Vaynerchuk (chrisbrogan.com) Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011 (ronnestam.com)

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