Social media incentives for online marketing is the secret sauce. Giveaways, contests, traffic, VIP treatments, exclusive deals, special access and so on.
Social doesn’t scale, but tapping into several different and pre-existing interest group systems does.
I wrote a post a couple of weeks ago, 10 Myths About Introverts, where I highlighted another interesting blog post that I had come across. Today, Erik Lindenius pointed me towards this great TedTalk from the author Susan Cain. I [...]
I don’t really have much to say about the tragedy in Norway, but I must say something before I can write anything else. A few hours after getting home to Stockholm, I was made aware about what was going down [...]
“To reach the most people, schedule your tweets for 2AM tomorrow, 7AM tomorrow and 8AM tomorrow.” Ouch, that’s early. But I guess that’s serves me right for tweeting from New York when most of my followers are situated in Sweden…
Instead of shaking our heads at time wasted playing games, we should embrace the ramification trends and better understand the games we play.