From the category archives:
by Jerry Silfwer on April 18, 2012 · 0 comments
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There’s a special branch of marketing that’s loosely called ‘big ideas’. I personally don’t do these, mainly because big ideas require spending “chance money” and I prefer eliminating the element of chance. But that doesn’t mean that it isn’t extremely spectacular when it works. In Sweden, I would name the agency Studio Total as a [...]
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Charming case study and a very good PR idea. Thanks to Sofia Sunnerlöf for sharing it with me. This isn’t exactly a new case film, but i had missed it. The only thing is this: Is this really a case for advertising? I mean, traditional advertisers can’t really expect the same kind of splash from [...]
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by Jerry Silfwer on December 9, 2011 · 0 comments
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You’re one of those Americans who aren’t too comfortable with homosexuals. And you’re running for political office. Of course your campaign ad’s gonna run on Youtube as well. After all, this isn’t the Dark Ages. Or is it? Rick Perry is now challenging even Justin Bieber, the one and only, in having the most disliked [...]
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by Jerry Silfwer on December 1, 2011 · 0 comments
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It’s an important issue and a fight worth fighting for sure, but what gets me the most when watching this clip is the power of a well-written speech. Young Zach Wahls is kicking asses and taking names in that court room.
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by Jerry Silfwer on November 29, 2011 · 0 comments
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It’s very difficult to mastermind a movement. Impossible even. But sometimes there are dormant feelings within the population waiting to be triggered. Kalle Lasn, editor of Adbusters, and his colleagues created the hashtag #OccupyWallStreet on July 13. And then they created the beautiful ballerina poster above, where she is standing on the bronze bull on [...]
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by Jerry Silfwer on October 17, 2011 · 0 comments
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Polish left wing politician Katarzyna Lenart takes this campaigning thing to a strange level. Strange sexy maybe, but mostly… strange. I think. Whatever. Why fight it, really? Let’s turn every parliament, every congress and every city hall into national, live broadcasted BigBrother houses. Better we watch them than the other way around anyway. Now, let’s watch [...]
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It’s pretty far-fetched and maybe not the tightest concept I’ve ever seen (“we’re always on time, so here’s what to do when not flying with us,” huh?), but you have to hand it to them: It makes for a pretty funny case video. And I must say I really dig the extreme passive aggressiveness in [...]
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by Jerry Silfwer on September 27, 2011 · 3 comments
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This one is pretty much all over the place, but deservedly so. Mad Men is about advertising, but having people remixing your corporate messaging like this is really something else. You gotta love the creativity the online world is giving us. And Mad Men, gosh… you get reminded here and there of what a well-crafted [...]
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Oh, how cute this is! And such a powerful way of making the point that each tweet is answered by a person. That’s taking interaction with clients and prospects seriously. You can read more about the campaign over at Simply Zesty. Found it via my new colleague at Whispr, Jessica Giantonio from Big Fuel, who [...]
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by Jerry Silfwer on September 18, 2011 · 1 comment
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Not very tasty, but very inventive. I’m usually not a fan of PR stunts aiming at creating buzz for the actual marketing efforts rather than the products and services themselves, but in this case I think it’s very relevant in a world where new movies must make a huge splash very quickly! Related articles ‘Contagion’ [...]
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by Jerry Silfwer on August 22, 2011 · 0 comments
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I’m not an advocate of PR stunts for PR stunts sake. Union Insurance will have to live and breathe this attitude now for it to be real, which can be difficult. But sometimes guerilla marketing stunts like this can be called for. I mean, the reckless drivers sort of had it coming. Related articles Is [...]
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by Jerry Silfwer on August 9, 2011 · 3 comments
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This is a guest post by artist Jonay. I always seek for new challenges in life and with my music there is no exception; one day I felt like I wanted to try something new. A couple of days earlier I had produced an up tempo electro beat in a totally different style compared to [...]
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by Jerry Silfwer on August 5, 2011 · 3 comments
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Thought French was tough? I did. Luckily I found this video by Michelle Chmielewski. But the real question is—who is Michelle Chmielewski? Because she sure is funny. From the video which went pretty viral the other day I found her blog, The Observing Participant, and I couldn’t help watching more videos. Speaking of viral; you [...]
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by Jerry Silfwer on July 29, 2011 · 0 comments
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Personally, I think dirty can be fun at times, but personalizing ads shouldn’t be labeled as a crime. Not if we look at the bigger picture. In Sweden for instance, the government does this with all emails, no matter if you use Microsoft or Google. So Microsoft, if you really care about user integrity, make [...]
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We had an interesting discussion today at the Whispr Team Lunch about Kenny Powers and his K-SWISS “commercial”. However offensive to basically everyone, I think it’s funny as hell, I really do. So shoot me. Your brand may like world peace but show me the brand that doesn’t. It’s a given. Instead tell me what [...]
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by Jerry Silfwer on May 27, 2011 · 0 comments
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I’ve written it before and I’m still so impressed. My favorite corporate blog right now is Fantastic Frank. A Stockholm broker agency who realize that stylish content communicates better than ugly content. Who realize that you can have a bit of fun with your corporate stuff. Who realize that their buyers are in markets not [...]
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by Jerry Silfwer on May 9, 2011 · 0 comments
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I got a tip on the campaign “The Most Annoying Summer Job in Sweden“. I replied with a couple of questions about the campaign to Teknikföretagen, the association for Swedish technology companies. Tell me about the campaign! The engineer is perceived as a boring odd ball and is definitely not a profession for the future. This is one [...]
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