From the category archives:
by Jerry Silfwer on February 13, 2012 · 19 comments
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I got some questions from Monica Enecrona, student at Hyper Island. She and her study group is putting together a global social media marketing strategy. 1. Which are the biggest and most important social networks besides Facebook globally? How do publics on these network share with each other? 2. How to execute when there’s a [...]
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At a dinner the other day I got into a heated discussion on content marketing. I personally don’t believe content to be a social silver bullet of sorts, but I seem to be in a minority position on this one. It’s not the first time. I used to be the co-editor of Same Same But [...]
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by Jerry Silfwer on January 29, 2012 · 5 comments
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One of the most common questions about regarding corporate Facebook marketing is how often should I post the page? The puritans will probably say something along the lines with if you don’t have anything to say, don’t say anything. And if you do, then say it. Unfortunately, it doesn’t really work that way. Even if [...]
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by Jerry Silfwer on October 21, 2011 · 3 comments
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Maybe I haven’t thought about the tipping point theory as much as should? I follow Marcus Sheridan’s blog, The Sales Lion. It’s always a good read, he seems like a down-to-earth guy passionate about what he does, but the other day I just had to push this blog post to my “read it later” cue [...]
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This is a guest post by Tom Daly, digital consultant. Design, user experience and social media friendly features continue to drive web development but the single most important factor will always be information architecture. The Trend Agency billing is a complicated beast. Or perhaps not. The need to inflate billing to the maximum level has [...]
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So, I often get followed by social media gurus, as we all are on Twitter. But I’m seriously rethinking my courtesy follow-back policy… Related articles Auto DMs on Twitter: Just Say NO! (sleepyblogger.com) WTF? Friday: The Five People Who Make Me Nuts on Twitter (marijeanjaggers.com) What makes you not follow someone on Twitter? (prdaily.com) Team [...]
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BAD PRODUCT/SERVICE+BAD COMMUNICATION=BAD PR BAD PRODUCT/SERVICE+GOOD COMMUNICATION=BAD PR GOOD PRODUCT/SERVICE+BAD COMMUNICATION=BAD PR GOOD PRODUCT/SERVICE+GOOD COMMUNICATION=GOOD PR Now, was that really so hard? Related articles 8 Reasons Why Journalists Are Bad PRs (theprcoach.com) PR Pity Party (prbreakfastclub.com) A Marketer’s View of PR (worob.com) NYT on corporate blogging, bad news and PR (tkell.blogspot.com)
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by Jerry Silfwer on April 17, 2011 · 0 comments
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We all need to be persuasive from time to time. Such is the nature of things. Classic PR thinking is useful also when it comes to being persuasive on the social web. How? 1. Casually Claim Your Authority Do you have some sort of influence? Have you published a book? Do you have a degree [...]
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by Jerry Silfwer on March 12, 2011 · 0 comments
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I for one take social media seriously, but the fact of the matter is that most people hang out on the web just to have fun. Even from a corporate perspective. But what does this mean? Does it mean you should strive for making your brand the class clown? Does it imply you have to [...]
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by Jerry Silfwer on February 24, 2011 · 0 comments
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The interview is over and the corporate spokeperson are escorting the journalist to the front desk of the company. They are chatting of things small and big and they share a very pleasant moment. The unexperienced spokesperson is at the same time having a moment of relief; meeting up with the influential journalist was not [...]
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by Jerry Silfwer on February 23, 2011 · 0 comments
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As a corporate PR advisor, I regularly emphasize the importance of having the head of communications seated at the top management table. I could go on ond on about why this is so important, especially when it comes to leveraging strategic PR programmes or aligning operations with public opinion. But on this particular day, I won’t. Today I will [...]
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by Jerry Silfwer on December 25, 2010 · 4 comments
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For once in my life, I’d like to stay at a hotel were the digital world is a part of the overall experience. I’ve stayed at my fair share of hotels, but few – if any! – manage to get close to what I would expect from a modern hotel for a modern business traveler. [...]
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by Jerry Silfwer on November 21, 2010 · 7 comments
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Translation: @DoktorSpinn Suggested blog post: How do you anchor decisions on communication changes in an old-fashioned and conservative organization? As we have entered the era of two-way digital conversations, I think this is a key concern for anyone working with communication strategically. I’ve summarized my experiences working with conservative organizations from five different perspectives, Acceptance [...]
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by Jerry Silfwer on October 27, 2010 · 1 comment
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Henriette Weber learned to code DOS from her uncle when she was nine years old, but she was probably born a social media rockstar. Today she runs the acclaimed social web agency Toothless Tiger. Henriette’s guest post marks a proud moment in the history of this blog. Creation is the most important thing out there [...]
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by Jerry Silfwer on October 18, 2010 · 0 comments
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The social web agenda can be influenced, just as the traditional news agenda can be. Since I’ll be working internationally with digital strategies, I ask myself how important seeding strategies really are? My conclusion is that your choice of strategy must originate from an understanding of how your specific social web niche really works – [...]
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by Jerry Silfwer on September 17, 2010 · 4 comments
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During a seminar I held the other day on how to measure PR activities in social media I got the classic question on whether or not you can set a price tag on a relationship. The answer is, yes you can. You can put a price tag on anything you want. The fundamental question is however [...]
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by Jerry Silfwer on July 26, 2010 · 2 comments
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First, read this post about a really educational survey on understanding digital natives. I personally got my first computer around the age of 9, and I’ve been leveraging communication technology in different forms ever since, often in manner of combinatory gameplay. I probably fit in somewhere in between the digital natives and the digital immigrants, [...]
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