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It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

Filed in project(s): Tumblr | Wordpress
Blog - Typography

A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section.

Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh magazine writer. The effects are so impactful, that I’ve heard that some writers suffers performance anxiety simply because the interface is so beautiful and they feel their writing must be on par.

As LinkedIn now makes it possible for any member to post “blog posts” within the network, we’ll probably be seeing an exciting new trend with native blogging. And I’ve got business connections who swears their true love for blogging directly within Google+ (yes, really!), since they’re allowed to write long updates with some options for formatting their posts.

Where does this leave us bloggers?

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Why Winning Strategies Are Realistic

Filed in project(s): Business | Consulting | Strategy
Soccer - Playing Field - Marketing Strategy

In my last post, How To Develop A Strategy Bullshit Detector (SBD), I wrote about the importance of designing marketing strategies to win.

I’m very happy to have gotten a lot of positive feedback on my post already. But there’s lots more to be said on about creating winning strategies. Having a strategy designed to win is of course a good starting point, but few marketing strategies survive their first encounter with reality. Focusing on how to win will clarify your strategy, but in-between creating a strategy and winning, there’s a lot going on.

So I wanted to give you my thoughts on how to actually start winning.

Sounds good?

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How To Develop A Strategy Bullshit Detector (SBD)

Filed in project(s): Conference Reports | Digital Professional
Chess - Strategy

What’s a strategy, really?

I’m at the PR conference Communicare 2014 and the word strategy comes up here and there.

And not just here. It comes up in business all the time. Strategy, strategy, strategy. And strategy.

I’m sure it does in your business, too.

Last week I joined the Adobe EMEA Think Tank for our first session and during the panel, the question of why a digital strategy is important came up, so I explained my position on the subject.

Afterwards I got some great feedback based on the fact that I took the time to explain what a strategy actually is — in plain terms. Not many strategists do this, apparently.

And since strategy is such an over-used and inflated term, I think it’s fair to put it as a simple question:

What’s a strategy?

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Mobile - Medical - Doctor

David Edelman 161x300Last week I visited the spectacular Adobe Summit 2014 (a post on Adobe Marketing Cloud coming up!) in London and there I got a chance to sit down with David Edelman.

Not only is he a Top 5 LinkedIn Influencer, but also the global co-lead at McKinsey Digital. And before that, he worked at both Digitas and Boston Consulting Group.

Of course, I had to try and tap his brain for some insights.

I asked David to quite simply give me his thoughts on three important tech trends from an organizational perspective — and three insights on how to stay on top of the digital shift.

Here’s a summary from our conversation:

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Flupal Goes Indigogo To Make The World A Healthier Place

Filed in project(s): Campaigns | Outreach
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I was nudged on Twitter the other day by Flupal.

I had never heard of them before. Turns out that one of the founders is Linda Harleman, a former colleague of mine from my time in New York.

So that was pretty awesome to see a good friend get into the startup game. And with an Indigogo crowdsourcing campaign, no less.

But what is Flupal?

And what will it take for them to attract backers?

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Why Old-School PR Theories Are Even More Relevant Today — Not Less

Filed in project(s): Conference Reports | PR | Student
Mark Comerford, New York

The photo is from a lecture in New York by Mark Comerford.

How can things change — and still stay the same?

This was the question running through my head as I got off a conference call in preparation for the Adobe Digital Marketing Summit panel I’m joining in London next week. I will be discussing how the role of digital marketers are changing rapidly — and how to address this.

The digital landscape have changed the rules fundamentally, not just when it comes to how to influence publics, but how to re-organize corporations around a digital first approach.

You know this, I know this. We all know this.

However, when I advise businesses on digital PR and organizational change, I often find myself going back to basics.

The same old old-school PR theories.

Why is this?

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19 comments

An Experiment That Shows How Content Marketing Works

Filed in project(s): Content Supercharger | New Media Logic
Screen Shot 2014-03-19 at 16.21.28

This blog post also got picked up by Social Media Today.

With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.

This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you.

Curious? Let’s get down to it:

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10 comments