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Doktor Spinn


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The 8 Most Popular Doktor Spinn Posts Of 2013

best 300x300And suddenly … it’s 2014.

I honestly don’t know exactly what happened.

2013 went by so very, very fast.

I did have time to do some cool stuff, like when I started the online agency Mad Science Digital. And, believe it or not, I did write some decent Doktor Spinn blog posts as well.

In this post I’m giving you … *drumroll* … the most popular Doktor Spinn posts of 2013!

Okay, okay, try to contain yourselves.

Here goes:

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imgresI’ve read Gary Vaynerchuk’s latest book, Jab, Jab, Jab, Right Hook.

If you’re wondering if you should read it too, then my recommendation is a straight up “YES”.

Buy it, read it — and get wiser about social media.

It’s packed with examples and useful hands-on advice and everything is beautifully aligned with Vaynerchuk’s special brand of social media philosophy.

However, this isn’t a review. From reading the book, I felt I inspired to put a post out there on one of the core concepts of the book, mainly because it relates to a question I often get:

“Can I sell in social media? Won’t people get upset?”

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Try This Simple “In-The-Know Marketing” Trick

Screen Shot 2013 12 01 at 16.20.47 235x300People just love to be “in the know”. But you already knew that, right?

We all do.

But how does it work, “to be in the know”?

In essence, for you to be on the “inside”, there also has to be an “outside”.

This makes in-the-know marketing techniques somewhat tricky; most companies really don’t want to shut any potential customers out.

But truth is — sometimes you really should create an “outside” by design:

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How To Write A Blogger Outreach Email

Typewriter 300x300How to write a blogger outreach email?

Is there really a science to it?

I actually don’t recommend using ready-to-go scripts. As a blogger, somehow you can always feel when someone’s pitching you cold with a generic copy&paste template.

It’s a lot of work, but I recommend you write individual emails. It’s worth the effort.

However, a little structure is often a good idea:

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How I Optimise My Mac For Getting Work Done

Screen Shot 2013 11 19 at 13.23.37 300x242In the epic movie Magnum Force from 1973 with Clint Eastwood starring as “Dirty” Harry Callahan, he utters the words:

“A man’s got to know his limitations.”

Well, I know my professional limitations:

  • I need to be inspired to good work.
  • Repetitive tasks kills my inspiration.

So, I really need to safeguard my inspiration by keeping all the mind numbingly boring repetitive tasks at bay.

Are you like me?

In this blog post I explain how I’ve set my Mac up, not to become a Tayloristic productivity robot (yuck!), but rather to take as much of ‘boring’ out of the equation as possible.

Here’s how I get stuff done on my Mac:

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