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“I Tell My Clients To Allocate 20% Of Their Digital Budgets To Testing”

Filed under: Business | Conference | Strategy
Mobile - Medical - Doctor

David Edelman 161x300Last week I visited the spectacular Adobe Summit 2014 (a post on Adobe Marketing Cloud coming up!) in London and there I got a chance to sit down with David Edelman.

Not only is he a Top 5 LinkedIn Influencer, but also the global co-lead at McKinsey Digital. And before that, he worked at both Digitas and Boston Consulting Group.

Of course, I had to try and tap his brain for some insights.

I asked David to quite simply give me his thoughts on three important tech trends from an organizational perspective — and three insights on how to stay on top of the digital shift.

Here’s a summary from our conversation:

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3 comments

Flupal Goes Indigogo To Make The World A Healthier Place

Filed under: Campaigns | Outreach
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I was nudged on Twitter the other day by Flupal.

I had never heard of them before. Turns out that one of the founders is Linda Harleman, a former colleague of mine from my time in New York.

So that was pretty awesome to see a good friend get into the startup game. And with an Indigogo crowdsourcing campaign, no less.

But what is Flupal?

And what will it take for them to attract backers?

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Why Old-School PR Theories Are Even More Relevant Today — Not Less

Filed under: Conference | PR | Student
Mark Comerford, New York

The photo is from a lecture in New York by Mark Comerford.

How can things change — and still stay the same?

This was the question running through my head as I got off a conference call in preparation for the Adobe Digital Marketing Summit panel I’m joining in London next week. I will be discussing how the role of digital marketers are changing rapidly — and how to address this.

The digital landscape have changed the rules fundamentally, not just when it comes to how to influence publics, but how to re-organize corporations around a digital first approach.

You know this, I know this. We all know this.

However, when I advise businesses on digital PR and organizational change, I often find myself going back to basics.

The same old old-school PR theories.

Why is this?

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An Experiment That Shows How Content Marketing Works

Filed under: Consulting | Content | Inbound
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This blog post also got picked up by Social Media Today.

With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business.

This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you.

Curious? Let’s get down to it:

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10 comments

3 Steps To Fix A Broken Facebook Page (With A Little Help From Your Wallet)

Filed under: Advertising | Business | Community | Facebook
Facebook

Hey guys. I’m going to keep this one short and sweet:

A lot of companies are struggling with a broken Facebook page at the moment with their reach shot to hell.

According to the numbers I’ve seen, overall Facebook reach hasn’t really gone down. But fewer posts gets seen by more people and vice versa, creating a long-tail situation for your updates.

It sucks.

So, what can you do to get your Facebook strategy back up on it’s feet?

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8 comments

Zlatan Goes Volvo To Create Viral Zuper Ad

Filed under: Advertising | Campaigns
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If you’re a Swede like I am, then you probably have an opinion on the new ad by Volvo, featuring famous Swedish soccer player Zlatan Ibrahimovic.

The ad features Zlatan in a classic Swedish landscape with a voice-over by Zlatan quoting the national anthem.

Whether you like the ad or not, Volvo sure got through with the message #madebysweden to the target audience through the massive engagement online.

But from an online marketing perspective, what can we learn from this ad?

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25 comments

25 Reasons I Love Marie Forleo’s Blog

Filed under: Conversion | Inbound | Reviews

Screen Shot 2014 01 22 at 11.11.56 236x300I tend to get hooked on certain bloggers. Being a blogger myself, I love to learn from the best, to see what they do to succeed — and exactly how they do it.

Lately, I’ve been hooked on American life- and business coach Marie Forleo.

I’m not exactly part of her target audience, which is mainly women. But as far as digital marketing goes, which is my main interest, she’s awesome at positioning herself online within her niche.

I think especially her blog platform works really well. In this post, I will run through what I love about her site and why.

And be warned. This is for all you conversion geeks out there. I suggest you open up Marie’s blog in a separate window or tab to tag along.

Here we go:

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14 comments