Vocabulary

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Ambassador – Individual who are willing to be involved in promoting a brand for a longer period of time.

Ambassador Program – A series of planned activities intended to activate/endorse brand ambassadors.

Ambassador Strategy – Deliberately matching business objectives with planned activities.

Annotations – Markups within digital content (such as videos) intended to drive traffic to target sites.

Blogger – Individuals who posts editorial style content to a specific site.

- Collaboration

- Outreach

- Relations

Channel

- Strategy

Community

- Management

Connector

Content

- Calendar

- Marketing

- Strategy

Gift Status

Incentive Mapping

Influencer

- Collaboration

- Mapping

- Outreach

- Relations

Intelligence

- Analysis

- Audit

- Report

- Snapshot

Keyword

- Analysis

- Mapping

- Research

Maven

Publics

Seeding

Social Media Naturals

Tagging

Target

- Audience

- Demographics

Trust Agent

Vlogger

Youtuber

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