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Doktor Spinn


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storytelling in corporate blog posts

It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.

And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?

Here’s what I’ve discovered:

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Point To The Button, People

Filed in project(s): Convert Like A Pro | Critical Mass Builder

This is going to be a short post, so pay close attention dear readers.

I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too.

We all debate (well, some of us) colours of buttons for maximum conversions. But there are more to getting that oh-so-important click than that …

Here goes:

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By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next.

Let’s just contemplate this for a while … what to do next?

Having struggled with creating great content, publish it in a timely manner while being social with your community. If you forget about the next part, you’re of course excused. It’s pretty easy to forget about it.

However, I would argue that this next is the most important aspect of them all.

Here’s why:

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How To Create A Social Media Strategy Step By Step

Filed in project(s): Digital Professional | Ecosystem Builder
social media strategies workbook

One of the most common questions I get is, how do you create a social media strategy?

Well, now that’s not really true …

The actual question is, do you have a social media strategy document template that you could send over?

Unfortunately, I don’t.

And that’s because it simply doesn’t work that way. Developing a strategy is at best a linear step-by-step process.

And if it doesn’t align with how you plan and execute, which needs to be taken into consideration in the process, it won’t be much worth to anyone.

But I wanted to take a stab at it anyway.

Here’s how:

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Sometimes you fail.

Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast.

What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on Twitter, the post didn’t provide any clear instructions on how EXACTLY to get in front of OPA.

My bad.

But rather than making excuses, I want to follow up on the feedback with SOLID tips and tricks in this post.

Here goes:

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Stage - OPA

One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To  Use Other People’s Audiences To Build Your Own (check it out for some solid tips).

While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences.

Or OPA for short.

OPA is an acronym that I will start to use frequently in my work, and I think you should, too.

Here’s why:

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It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

Filed in project(s): Tumblr | Wordpress
Blog - Typography

A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section.

Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh magazine writer. The effects are so impactful, that I’ve heard that some writers suffers performance anxiety simply because the interface is so beautiful and they feel their writing must be on par.

As LinkedIn now makes it possible for any member to post “blog posts” within the network, we’ll probably be seeing an exciting new trend with native blogging. And I’ve got business connections who swears their true love for blogging directly within Google+ (yes, really!), since they’re allowed to write long updates with some options for formatting their posts.

Where does this leave us bloggers?

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