The Honeymoon Outreach Technique.
In the best case scenario, you’ve got some sort of pre-existing relationship with the blogger you’re pitching. But we all know that this often isn’t the case.
Often you have to reach out to a blogger who have no idea of who you are and what you’re selling and why. In a way, this is a sort of email equivalent to cold-calling.
And let me tell you, I really HATE cold calling. And I think most of us do.
(In fact, I think you need to be pretty screwed up to truly enjoy any type of cold calling, but that’s just me.)
So how do you find a way around this?
How To Be Proactive In Your Blogger Relationships
Here’s something to start living by immediately:
That sounds pretty awesome, right? But what should you talk about then?
This is where the Honeymoon Outreach Technique comes into play.
A couple of weeks before you reach out to the blogger, drop them an email and introduce yourself. Don’t try to act as if you’re about to be best friends or anything, just state the following very clearly:
If they say NO, here’s what happens:
You can remove them from your Blogger Mapping entirely. They would have turned your pitch down anyway.
You and your colleagues don’t need to waste any precious time on this blogger in the future.
You run less risk of getting a hateful post from a blogger that likes to burn pitchers (yes, they exist!).
If they say YES, here’s what happens:
Getting a person to say ‘yes’ to one thing psychologically increases the chance of them to say yes yet again.
You ensure that your Blogger Mapping consists of bloggers 100% positive to corporate collaborations.
You don’t have to “cold call” them when you finally approach them with the actual pitch.
How To Do A Honeymoon Outreach
In my experience, honeymooning increases the results enormously.
But it’s not only about avoiding the “not interested”; the actual contact have always seemed to a positive and noticeable result as well. You will most likely do better pitching ten honeymooned bloggers than ten bloggers that aren’t — even if these ten bloggers are positive to brand collaborations.
Human contact matters!
1. Get the basics right (see How To Do Blogger Outreach Like A Pro)
2. Don’t enclose attachments (see What Blogger Outreach Email Signature To Use)
3. Contact the bloggers at least 2-4 weeks in advance