From the category archives:

Student Advice

When Do You Get To Call Yourself A Writer?

by Jerry Silfwer on April 28, 2012 · 5 comments

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Source: allthingsstylish.tumblr.com via Blair on Pinterest I enjoy writing in English; it’s such an expressive and versatile language and I make sure to find ways to practice and improve every day. But as much as I enjoy the whole process of writing, I would never ever call myself a writer. When it comes to writing [...]

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This Sentence Has Five Words

by Jerry Silfwer on April 1, 2012 · 1 comment

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Gary Provost, quoted in Roy Peter Clark’s Writing Tools: This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. [...]

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Great Quote On Vision And Execution

by Jerry Silfwer on December 15, 2011 · 0 comments

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PR Services: “We Are Looking For Someone To Put The PR in Whispr!”

by Jerry Silfwer on October 7, 2011 · 4 comments

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This is a position at the agency where I work in case you might be interested in offering your PR services. Note that this is a position for the New York office—positions for the Stockholm office soon to come! Whispr Group is currently searching for a PR specialist who has a special knack for online [...]

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Talent vs. Genius

by Jerry Silfwer on August 23, 2011 · 0 comments

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“Talent hits a target no one else can hit; Genius hits a target no one else can see.” – Arthur Schopenhauer

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Will Matthew Epstein’s Google Video Resume Work?

by Jerry Silfwer on August 21, 2011 · 6 comments

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Well, what do you say? Is this over the top—or a marketing genius on the rise? You have to hand it to Matthew Epstein that he has over 400,000 Youtube views and some marketing buzz to go with it. And I like his sincerity in the end. Check out his clever url as well; googlepleasehire.me. [...]

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Odd Career Choice Of The Day

by Jerry Silfwer on July 20, 2011 · 0 comments

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To cite one on the Youtube commenters: “This dude’s balls must be heavier than the tool bag he is carrying.” Related articles 5 Places to Almost Die Before You Die (mentalfloss.com)

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Rockstar Recruits Make It Happen

by Jerry Silfwer on July 1, 2011 · 0 comments

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I’ve been quite involved in recruiting the last couple of months. Comes with being a fast growing agency; just for our interns and account managers, we went through several hundreds of resume’s and I don’t even dare to tell you how many interviews we actually did—and still are doing. It’s great fun to meet inspiring [...]

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Pretty Cool Job Ad

by Jerry Silfwer on June 21, 2011 · 2 comments

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From Publicis, Bulgaria. Related articles Publicis Bulgaria: Digital Neo Wanted (higher-and-higher.com) Saatchi & Saatchi Bulgaria: Art Director Wanted (higher-and-higher.com) Lévy Staying Put at Publicis (mediabistro.com) Publicis Acquires Chinese Healthcare Firm (mediabistro.com)

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The Perfect PR Education

by Jerry Silfwer on May 1, 2011 · 14 comments

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I was thinking the other day about how I would put together a perfect PR education. I guess I would compile it something like this: First Year First Semester Media Logic I, 10 weeks – Bandwagon Effect, Card-Stacking, Dunbar’s Number, Spiral of Silence, Market-Driven Journalism, The Tipping Point, The Long-Tail, Shannon-Weaver Model, The Global Village, [...]

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Books I Want To Read

by Jerry Silfwer on February 14, 2011 · 1 comment

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Cluetrain Manifesto Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Craig Newmark Structure And Dynamics Of Networks Mark Newman, Albert-Laszlo Barabasi, Duncan Watts Price Of Everything – The Cost of Birth, the Price of Death, and the Value of Everything in Between Eduardo Porter Cognitive Surplus: Creativity and Generosity in a Connected Age Clay Shirky [...]

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My Best PR Career Advice

by Jerry Silfwer on February 11, 2011 · 18 comments

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My best career advice for PR? Easy. Learn how to write. And how to do it quickly. If you can write, and write fast, then you’ll probably never be useless. Putting things into words is a skill, make no mistake about it. And if you’re good at it, there will always be something that you [...]

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Get A Job In PR: 15 Steps To Employment

by Jerry Silfwer on January 21, 2011 · 6 comments

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Want to get a job in PR? Here’s how you get it. 1. Think win-win-win This is the hardest step of them all, so let’s begin here. There’s often a way for you to benefit at the same time as two other concerned parties benefits as well. When answering why you should be hired, answer [...]

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“What Is Public Relations?”

by Jerry Silfwer on May 13, 2010 · 4 comments

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Found this on Youtube. My definition? “Public relations officers manages the relationships with key publics.” Related articles PR Sucks and Other Fallacies. (prosintraining.com) About the term “PR” in Scandinavia (scanpr.blogspot.com) Towards a definition of ‘Curation’ (publicsphere.typepad.com)

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Argument Clinic

by Jerry Silfwer on March 10, 2010 · 0 comments

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Thank You For Smoking: Know Your Audience

by Jerry Silfwer on March 10, 2010 · 0 comments

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